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| Two major trends showed up in the trend research | evidence/slideshow1/trend1-overview.jpg |
|---|---|
| With the research, participants generated input by means of explaining personal constructs, as well as rating them. | evidence/slideshow2/input1.jpg |
| One outcome was that technology created convenience in the way it was direct. | evidence/slideshow2/input2.jpg |
| Yet, the personal approach creates trust. | evidence/slideshow2/input3.jpg |
| On the other hand, a personal approach can become too friendly, nosy. | evidence/slideshow2/input4.jpg |
| Reception through technology was often described as impersonal, senseless. | evidence/slideshow2/input5.jpg |
| The customer journeys that were relevant to the design context, were those of the elderly couple and the young parents. | evidence/slideshow3/advice.jpg |
| Less relevant were the customer journeys of the student and the business man. These personas didn't necessarily need financial advice. | evidence/slideshow3/less-relevant.jpg |
| The personal construct theory, combined with the repertory grid technique for analysis proved to be a good tool for exploring touch points in a service. | evidence/slideshow2/input1.jpg |
| The first iterations resulted in a corporate identity that added the color blue to color scheme. But it appeared less authentic in a way. | evidence/slideshow4/1.jpg |
| Later iterations were part of a new corporate identity: using only shades of the color red, besides white, black and grey. It also became more stylish. | evidence/slideshow4/2.jpg |
| This flyer was part of a campaign to recruit new people for the board. | evidence/slideshow4/flyer.jpg |
| Some graphic designs were made to promote the InHousDays (open house days at companies, so students could visit these companies). This mail template was the first iteration, which was sent to students all across the Netherlands. | evidence/slideshow4/mail.jpg |
| To promote Integrand in Eindhoven, as well as to recruit people for the board, some slides had to be designed for publicity screens all across the TU/e campus. | evidence/slideshow4/screen.jpg |
| This poster was made to be placed at the entrance of Integrand locations. It was distributed across the Netherlands. | evidence/slideshow4/poster1.jpg |
| This postcard was sent to relations of Integrand: companies and board members. It is a Christmas card, which was sent by all of the Integrand offices. | evidence/slideshow4/postcard.jpg |
| This poster was part of a new corporate identity, like the postcard. It was part of the campaign to recruit new board members. | evidence/slideshow4/poster2.jpg |
| Being part of the InHouseDays campaign, this poster was distributed across most of the Integrand locations. | evidence/slideshow4/poster3.jpg |
| For Dutch Patches, I made several graphic designs, including the website. For various media (desktop, mobile, Facebook, newsletter, market stand poster), various designs had to be made. Each of these reflect the identity of Dutch Patches. | evidence/slideshow5/dp.jpg |
| For Görtz Fruit B.V., it started with a new website. The identity of the website appealed them quite well, so they decided I could design the labels for their products as well. This had to reflect the same identity as the website. | evidence/slideshow5/gortz.jpg |
| Moods and skills were acted out, and by speed-dating, connections between people were sought to abstract the mood and skill to the essence. | evidence/slideshow6/acting.jpg |
| These connections were mapped graphically, to translate the essence into a different modality. | evidence/slideshow6/abstracting-connecting.jpg |
| This graphical map was later on used to analyze the same essence through sketching. This included speed-dating sketch rounds with others. | evidence/slideshow6/sketching.jpg |
| Scrap prototyping was done to make the abstracted qualities tangible. | evidence/slideshow6/anim1.gif |
| And later on, these prototypes were used in acting out scenarios. | evidence/slideshow6/acting2.jpg |
| It is the technology which enriches an interaction, even the smallest, simplest actuation can contribute to that. This is why I think it is very useful in early stages of the process. | evidence/slideshow7/anim1.gif |
| The final design encorporated arduinos, vibration motors and magnets. These parts added extra interactivity to the object, besides the physical interaction. | evidence/slideshow7/tech.jpg |
| This design is part of a toolset for generating ideas, which is a more sophisticated version of scrap prototyping. In that sense, technology adds an extra layer of interactivity which enforces the idea generation. | evidence/slideshow7/tech2.jpg |
| Constructing patterns for creating a wearable proved to be quite a challenge. | evidence/slideshow8/form1.jpg |
| The prototype was placed on a mannequin quite often to validate if the shape and the mechanism worked properly. | evidence/slideshow8/form2.jpg |
| The design had to fit for a context of running exercise. Herefore, the design had to comply with popular semantics in sportswear, like being lightweight, brightly colored and sporty-looking patterns. | evidence/slideshow8/form3.jpg |
| The mechanism was constructed in iteractions, starting with a scrap prototype. | evidence/slideshow9/anim1.gif |
| For the actuation, servos were used. These were attached to a bobbin in order to pull up the fabric, and to an Arduino to time the rotation. The servo was hacked to be continuous rather than controllable over 180 degrees. | evidence/slideshow9/anim2.gif |
| The power for the servo had to be rather specific, high current, but low voltage (5V). The power supply could provide enough current for the servo, but supplied 12V, which would burn the servo. To prevent this from happening, a voltage regulator was made. | evidence/slideshow9/tech1.jpg |
| The circuit diagram for the prototype. The Arduino “listened” to two buttons (rotating direction: in and out), and provided signal to the servo. Both the servo and the Arduino were connected to a single power supply (12V). | evidence/slideshow9/tech2.jpg |
| Through scrap prototyping, some interactions were explored. Amongst which was this one. | evidence/slideshow10/anim1.gif |
| Peripheral Interaction Design hooks into the attention theory, which describes what interactions are in the center of attention, and which are in the periphery of attention. | evidence/slideshow11/attention0.jpg |
| The determination of priority of tasks as well as how attention is divided is explained with the attention theory. | evidence/slideshow11/attention1.jpg |
| The theory also explains how different senses and capacities interfere when trying to multitask (for both sensing and engaging into activities). | evidence/slideshow11/attention2.jpg |
| Making the concept video required to rethink the scenario a couple of times. Being in such an early phase, it was actually still exploring through acting out in a way. | evidence/slideshow12/scenario.jpg |
| Publishing stories about our client, describing the website we made for them, is a good means of maintaining a good client relationship. | evidence/slideshow13/publicity.jpg |
| As we have different skills, we can work on different parts of a project simultaneously. A method should be developed on how we shape the process of working on a project. | evidence/slideshow14/process.jpg |
| The first iterations resulted in a corporate identity that added the color blue to color scheme. But it appeared less authentic in a way. | evidence/slideshow4/1.jpg |
| Later iterations were part of a new corporate identity: using only shades of the color red, besides white, black and grey. It also became more stylish. | evidence/slideshow4/2.jpg |
| This flyer was part of a campaign to recruit new people for the board. | evidence/slideshow4/flyer.jpg |
| Some graphic designs were made to promote the InHousDays (open house days at companies, so students could visit these companies). This mail template was the first iteration, which was sent to students all across the Netherlands. | evidence/slideshow4/mail.jpg |
| To promote Integrand in Eindhoven, as well as to recruit people for the board, some slides had to be designed for publicity screens all across the TU/e campus. | evidence/slideshow4/screen.jpg |
| This poster was made to be placed at the entrance of Integrand locations. It was distributed across the Netherlands. | evidence/slideshow4/poster1.jpg |
| This postcard was sent to relations of Integrand: companies and board members. It is a Christmas card, which was sent by all of the Integrand offices. | evidence/slideshow4/postcard.jpg |
| This poster was part of a new corporate identity, like the postcard. It was part of the campaign to recruit new board members. | evidence/slideshow4/poster2.jpg |
| Being part of the InHouseDays campaign, this poster was distributed across most of the Integrand locations. | evidence/slideshow4/poster3.jpg |
Based on the gained knowledge and experience this semester, I’d like to deepen out some of it. Next to that, I’d like to use the feedback from the various learning activities to develop myself further.
I am more of a practical thinker in a design process. But I want to be able to introduce layers of abstraction into my design iterations. This will result into more in-depth and more elaborate reports, as I can write about the complete overview already, but still lack to ability to write in-depth reflection into a report.
My plan is to reflect more on decisions that I make during the design process, and abstract the intrinsic values from the decisions that I made. I could use the technique of laddering down or laddering up during my reflections. It would be measureable in a report with more depth and a more holistic analysis of themes, and to the extent to which I develop abstract levels in my concept.
When looking back on my design iterations, I can still improve on the extent to which I explore the design space in the ideation. My strength is that I design iteratively, but my weakness is that these iterations are incremental on a first idea. Besides, I pin down to an initial idea rather easily. Within each cycle, I can perform another ideation cycle, to come up with more radical ideas. This enriches the design process, by introducing more diverged ideation throughout the design process. This can be achieved in various ways.
The idea is that I still perform an iterative process, but introduce some more ideation to enrich design iterations in the process.
Based on what I learned on user experience, and how I defined my vision, I would like to shape my design process more towards designing for the user experience. My strength lies in that I learned about how I can design for the user experience, and I can apply it in my skills in service design. My weakness is that my design process is still rather linear. That is why I would like to introduce more holism when designing for the user experience. To keep overview on the user experience for a design context, the envisioned concept and the current stage in the process.
This can be combined with the goal to improve the reflective abstraction in the design process. I can use a customer journey map to keep track of the user experience, and reflect on the current state compared to the envisioned experience.
Activities within the semester for the app CoCap sparked my interest for entrepreneurship. That is why I’d like to continue with the app. From business perspective, I can develop the concept further. That is why I signed up for a series of seven entrepreneurship-related workshops: “DDW x KVK”. It’s a collaboration between Dutch Design Week and the Dutch Chamber of Commerce. The first workshop has taken place, and the other workshops are spread out over the weeks until the Dutch Design Week. The first workshop turned out to be useful for developing CoCap further from a business perspective, and the other workshops will allow me to work on the concept from various entrepreneurship-related perspectives:
I don’t know yet how far I will get with the app in terms of launching it to the market in one semester. I’d like to involve my brother in the development of the app (he’s a Software Science student at TU/e), and I need to find customers to distribute the app on group activities (be it days out, team building, educational excursions, city tours). But through the course of next semester I expect to have a more finished proposition with which I can start approaching customers and users. Next to that, I should try to find out about intellectual property and starting up and registering as a brand, as it is a project on the TU/e, which means it is still protected as intellectual property of the TU/e. In addition, I might need to talk to investment companies like Bright Move.
For my FMP, I’d like to design for the user experience while (re-)designing a service. I am looking for a project in software interaction design, more specifically smartphone app design. I am in touch with Océ, in order to arranging a project. My preferred coach is Lu Yuan, because of her expertise in designing business processes and service design. We spoke on the Project Market, and she agreed on coaching me.